Galipatam 2018

Promotion and Documentation

Client

-
Role

Team Lead (Promotions)
Documentation
Year

2018
The formative years of NID Andhra Pradesh (erstwhile NID Vijayawada) were much of monotony. There was a need for a field day of merrymaking; something to unite people in and around the institute; a part of our identity. To fill this space, Galipatam was initiated in 2017.
Galipatam (Telugu: గాలిపటం) translates to kite flying and is celebrated during the auspicious ocassion of Sankranthi in Andhra Pradesh.
After a successful run of the event in 2017, Galipatam 2018 expanded on the scale of the event. My primary role in the event was of leading the promotions alongwith Ketaki Meshram, Sohum Manchanda and Kiran M.N. Together we planned out the necessary deliverables and sheduled the promotional material to build momentum, create hype and excitement for the main event.
Branding Revamp 1
Branding Revamp 2
Identity Designed by Ketaki Meshram, Indranil Ujagare and Mahima Kamath.
Event Invites designed by Ketaki Meshram, Shreya TS, Simran Kamboj.
Promotional Video
The promo video came out a week before the event and was written to show the build-up and preparations for the event. We researched the various details of traditional celebration of Makar Sankranthi in Andhra culture. To stay as true to the source, we went to fields to collect paddy and sugarcane, requested the mess provider for the traditional sweets, created an entire patch of soil and layered it with cow dung right in the campus courtyard among other things. A DIY dolly was also constructed using PVC tubing in-house by some talented foundation students. Pre-production was done in roughly four days including storyboarding. Production was a two day affair including making the set, sourcing props shooting and editing.

Directed by Ayan Choudhury, Ketaki Meshram.
D.O.P. Bharat Manoj, Sethuraman.
Branding Revamp 2
Branding Revamp 2
Kiran's Banners
Event Banners designed by Kiran MN.
A large chunk of the documentation was done using pencils, markers, paints on good old fashioned paper. These are a few of my quick documentation sketches done on ground.
Sketch Documentation
Sketch Documentation
Sketch Documentation
Sketch Documentation
Center Stage
Additional Credits

All Students and Staff of NID AP
Residents of IJM